The Real Unreal
Meow Wolf: Grapevine, TX
2018-2021
Weber Group’s relationship with Meow Wolf began in late 2017. As Art Director and then Creative Director, I worked with Meow Wolf’s senior creative team to lead Weber Group’s efforts to deliver test fits, location research, blue sky ideation, and, eventually, a show set concept package for The Real Unreal. As Creative Director, I oversaw a team of architects, designers, artists, freelancers, estimators, tech integrators, and project managers as we developed the design package. With the direction of multiple creatives from Meow Wolf, I also personally generated over one hundred pieces of concept art and models, some pictured here. Fabrication and build was by others.